
技術文件
編號(GPN/EBN):1010403181
委辦計畫編號:MOEAWRA1040279
104年愛水節水月宣導活動計畫The Promotion Project of Water Conservation Month,2015
定價:NT$390
中文摘要
104年愛水節水月宣導活動,本署將辦理啟動記者會及大型節約用水宣導活動各1場,以喚起民眾在生活的每一天,力行節水行動的熱情,並將於年底辦理節水績優及節水評比競賽成果發表會,以激勵節水成效卓著單位與人員。另外將辦理愛水節水創意海報徵選活動及節水夏令營等,推廣愛水節水理念於社會大眾,讓愛水節水觀念與行動能夠深耕落實,進而達成省水(Save)、查漏(Check)、作回收(Do)的目標。
英文摘要
World Water Day originated from the 1992 United Nations Conference on
Environment and Development in Rio de Janeiro. In the conference, March 22th was
selected as the World Water Day and it's an activity aiming to promote the
comprehensive management and planning for the water resource and to advance the
understanding of the shortage of sweet water for the people. The objectives of the
establishment of the World Water Day is to reach a consensus for the public the
importance of the protection of water resource. The earth day, April 22, this year is the
anniversary for the modern environment movement initiated in 1970.
Ministry of Economic Affairs Water Resource agency (WRA) held the Water
Conservation Month activities in 2013 and 2014 during the World Water Day and
Earth Day, from 3/22 to 4/22, to promote the water conservation consciousness in
public and to generalize the water saving activities. WRA wishes to advance the
progress of establishing a water saving society and to reach the consensus for public
in this issue. 2015, WRA continued to hold the Water Conservation Month activities,
echoing the World Water Day and Earth Day activities, and to cooperate with local
government, advancing the efficiency of the policy.
The program this year continues what we have done last year, to turn the slogan
into action. Especially in this critical moment to
fight against the drought.We claimmed civil about love water - saving action
specific implementation in life.In addition, we invited celebrities as water
conservation advocacy ambassador, with visibility and influence spokesperson,with
seven projects,claimmed to decrease unnecessary waste, efforts to collect all of the
expectations, with tide water crisis sustainable water resources.
The seven projects of the plan are as follows:
1. Holding a Press Conference to Announce the Start of Water Conservation
Month
104 年愛水節水月宣導活動計畫 成果報告書
V
There was a serious drought in Taiwan at the beginning of this year, and the numbers
of average monthly rainfalls were recorded as the lowest ones in the history. The press
conference which was to announce the start of Water Conservation Month was held
on March 16, 2015. We advocated that all people should practice the behaviors of
water conservation in their daily lives, and we also announced the launch of a series
of activities.
2. Holding a Promotion Activity of Large Scale for the Idea of Water
Conservation
A promotion activity of large scale for the idea of water conservation was held at
Zhongzhen Park in Zhongli District in Taoyuan City on April 12, 2015. The
representatives of Taoyuan City Government, Taiwan Water Corporation and many
suppliers of water-saving devices were invited to the activity. Through the promotion,
the idea of water conservation by all the general public was advocated to fight against
the drought in this critical moment.
3. Competition of Creative Poster for Water Conservation
The related information of the "Creative Poster Design Competition for National
Drought Fighting Operation" was officially announced on March 11, 2015. The period
of the reception of works was also over on May 1, 2015. Totally 380 pieces of works
was received and accepted. 8 excellent works were selected by the meetings of
reviewers and were sent into the second phase operation of voting on the internet.
4. Holding a Presentation for Announcing the Results of the Competitions of
Excellent Sectors and Performances in Water Conservation
The planning of related affairs will continue with the focus on the presentation for the
result announcing of the competitions of excellent sectors and performances in water
conservation. The planning and execution of works will all be done, and a plan for the
practice of detailed procedures will be submitted for Water Resource Agency to
ensure the theme of the activity and the details of its execution.
5. Water Conservation Summer Camps
104 年愛水節水月宣導活動計畫 成果報告書
VI
The first series of water conservation summer camps were held in the region of
Kinmen Islands. Parent-child color filling summer camp and the sharing of
knowledge and behaviors for water conservation was conducted there. There were
nearly 700 citizens from 175 families participating in the summer camps; The
planning for the other two series of water conservation summer camps was also done.
6. Compilation of Activities in Water Conservation Month and the Design and
Production ofWater Conservation Promotional Materials
The compilation of the details of over 50 activities in Water Conservation Month was
complete. The ways and types of promotion were various, and more than 10,000
citizens participated in the related activities. The digital newspaper for Water
Conservation Month was written and issued for 4 times; The promotional materials
for water conservation were also designed and produced, which included folded fliers,
fliers and posters for large scale promotional activities, posters of the creative poster
competition, roll-up banners, standing plates and flags for promotion, the LOGO of
water conservation mascot and a 30-second MV of promotional song for water
conservation.
7. Conducting Promotional Tasks in Accordance with the Arrangement for
Related Activities Specified by Water Resource Agency
We conducted promotional tasks in accordance with the arrangement for related
activities specified by water resource agency. A presentation for the promotion of
water conservation was conducted when President Ma inspected Baoshan 2nd
Reservoir on March 14, 2015; Another presentation was conducted at Yizai
Elementary School in Tainan on March 24, 2015. There were totally 3s times of
presentation activities.
- 作者 /麗水策略整合行銷有限公司
- 出版項 /臺北市:經濟部水利署(台北辦公區) ,104.12
- ISBN /9789860473810 ; 9789860473
- 版本項 /初版
- 分類號 /554.61
點選次數:104
館藏資訊
暫存書單 | 登錄號 | 館藏地 | 年代號 | 狀態 | 借閱到期日 | 分館 |
---|---|---|---|---|---|---|
AC012140 | 圖書室B1(中辦) | 201512 | 在館 | 水利署總館 | ||
FC031986 | 本所圖書室(本所B棟地下1樓圖書室) | 201512 | 在館 | 水利規劃分署 |
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104年愛水節水月宣導活動計畫The Promotion Project of Water Conservation Month,2015
104年愛水節水月宣導活動計畫The Promotion Project of Water Conservation Month,2015
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